Principal UX Designer

vanessa donley

Open to full-time and contract work

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Bentonville, Arkansas

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Remote

Pixels Meet purpose

listen. design. repeat.

listen. design. repeat.

These three words shape my design approach. My goal is to craft impactful interactions that delight users and effectively address their needs through active listening, thoughtful design, and iterative refinement.

My work reflects my love for minimalist esthetics, elegant typography, and intuitive design. I don't just think outside the box, I redesign it and add a pop of color.

I'm based in Bentonville, AR with Chicago as my professional home base, where most of my career was built. I work remote and open to travel for workshops or onsite sprints.

(◠‿◠)

TOOLS & Tech

Research & Discovery

Miro

Maze

Claude Code

ChatGPT

Design & Prototyping

Figma

Adobe CC

Framer

Sketch

Shipping & Building

Cursor

Github

v0

COllaboration

Zoom

Microsoft Office

Slack

Project management

Airtable

Jira

Notion

Project management

Airtable

Jira

Notion

Agentic AI

Claude Design

Builder.io, Lovable, Replit

OpenAi Codex, OpenCode

Agentic AI

Claude Design

Builder.io, Lovable, Replit

OpenAi Codex, OpenCode

I’ve got friends
in cool places

I’ve got friends in cool places

Brands

Accounts & Brands

Walmart, Illumina Genomics, GE Aero Alliance, Intermountain Health, Avia Health, Johnson & Johnson Medtech-Ethicon, Takeda Pharmaceuticals, Kraft, U.S. Army, Google, JPMorgan, United Airlines, Exelon, Johnson Controls, eBay, Sprint, Procter & Gamble, Harley-Davidson, Nike, AT&T, KitchenAid, StateFarm.

Walmart, Illumina Genomics, GE Aero Alliance, Intermountain Health, Avia Health, Johnson & Johnson Medtech-Ethicon, Takeda Pharmaceuticals, Kraft, U.S. Army, Google, JPMorgan, United Airlines, Exelon, Johnson Controls, eBay, Sprint, Procter & Gamble, Harley-Davidson, Nike, AT&T, StateFarm.

Agencies

Razorfish, Rightpoint, Digitas, Critical Mass, Jack Morton, Abelson Taylor, R/GA, Ogilvy, VSA Partners, McGarry Bowen, Blast Radius, Energy BBDO, Tribal DDB, and JWT.

Work History

Walmart

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Senior UX Designer

2024

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Present

Designed and led product design across the full app (iPad) ordering experience — eyeglasses, contacts, insurance, prescriptions, OCR, order management — ran in-store research with real opticians, worked directly with React Native and SwiftUI engineers.

Anchored FY26 roadmap to order-time KPI, 85% customer impact, surfacing 1.2M+ hours of operational value.

Quietly building the optical team's AI-assisted design subsystem from scratch, training a UI kit — using tools like Builder.io, and Claude to scaffold UX journeys and patterns.

Walmart

/

Senior UX Designer

2024

-

Present

Designed and led product design across the full app (iPad) ordering experience — eyeglasses, contacts, insurance, prescriptions, OCR, order management — ran in-store research with real opticians, worked directly with React Native and SwiftUI engineers.

Anchored FY26 roadmap to order-time KPI, 85% customer impact, surfacing 1.2M+ hours of operational value.

Quietly building the optical team's AI-assisted design subsystem from scratch, training a UI kit — using tools like Builder.io, and Claude to scaffold UX journeys and patterns.

Rightpoint

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Lead UX Designer

2017

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2023

Overhauled 12-app enterprise portal for GE Aero Alliance, cutting trouble tickets by roughly 55%

Redesigned Intermountain Health clinical intranet, reducing resource navigation from 8 clicks to 2.

Collaborated on deliverying new design systems for JPMorgan, United Airlines, Exelon, and Johnson Controls.

Rightpoint

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Lead UX Designer

2017

-

2023

Overhauled 12-app enterprise portal for GE Aero Alliance, cutting trouble tickets by roughly 55%

Redesigned Intermountain Health clinical intranet, reducing resource navigation from 8 clicks to 2.

Collaborated on deliverying new design systems for JPMorgan, United Airlines, Exelon, and Johnson Controls.

Jack Morton Worldwide

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Design Lead

2019

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2023

Led UX and brand design for Illumina Genomics Forum, hitting 9,000+ registrants against a 900-person goal.

Designed Google Cloud Sales Conference across 32 global city activations.

Built event design systems reused across multiple high-profile client programs.

Jack Morton Worldwide

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Design Lead

2019

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2023

Led UX and brand design for Illumina Genomics Forum, hitting 9,000+ registrants against a 900-person goal.

Designed Google Cloud Sales Conference across 32 global city activations.

Built event design systems reused across multiple high-profile client programs.

Early Career

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Art Director → Associate Creative Director

2007

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2016

Co-founded BrandLive team, pioneering real-time social content strategy for Sprint.

Contributed to the conception and campaign design for eBay "Thank You" campaign: 1M video views, Bronze Clio for Branded Entertainment.

Owned digital design campaigns for Proctor & Gamble feminine care portfolio across Always and Tampax.

Early Career

Art Director → Associate Creative Director

2007

-

2016

Co-founded BrandLive team, pioneering real-time social content strategy for Sprint.

Contributed to the conception and campaign design for eBay "Thank You" campaign: 1M video views, Bronze Clio for Branded Entertainment.

Owned digital design campaigns for Proctor & Gamble feminine care portfolio across Always and Tampax.

Selected Work

Walmart Vision App

case study

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2025-2026

A tablet-native iOS platform replacing legacy optical ordering for 3,000 Walmart Vision Centers.

Walmart Vision App

case study

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2025-2026

A tablet-native iOS platform replacing legacy optical ordering for 3,000 Walmart Vision Centers.

GE Aero Alliance

case study

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2023

Enterprise UX overhaul of 12 workflow applications serving four personas across field operations.

GE Aero Alliance

case study

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2023

Enterprise UX overhaul of 12 workflow applications serving four personas across field operations.

Intermountain Health Intranet

case study

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2022

SharePoint design system with custom page templates and web parts aligned to the new brand guidelines.

Intermountain Health Intranet

case study

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2022

SharePoint design system with custom page templates and web parts aligned to the new brand guidelines.

J.P. Morgan Asset Management – Portfolio Insights

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2017-2018

Self-service portfolio analysis and fund comparison tools for financial advisors. Designed a scalable UI and data-visualization system for complex investment diagnostics, responsive charts, and client-ready reports.

J.P. Morgan Asset Management – Portfolio Insights

gallery

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2017-2018

Self-service portfolio analysis and fund comparison tools for financial advisors. Designed a scalable UI and data-visualization system for complex investment diagnostics, responsive charts, and client-ready reports.

Illumina Genomics Forum - Global Brand Activation

gallery

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2019-2022

Event platform for the world's leading genomics conference, built for 9,000 researchers and scientists around the globe. Deployed as both live and virtual multi-day events.

Illumina Genomics Forum - Global Brand Activation

gallery

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2019-2022

Event platform for the world's leading genomics conference, built for 9,000 researchers and scientists around the globe. Deployed as both live and virtual multi-day events.

Design Showcase

gallery

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2000- Present


Design Showcase

gallery

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2000- Present


Wanna see more?

Some of my projects involve sensitive information or are bound by non-disclosure agreements. A password helps me maintain the trust and privacy my clients expect.

Please email me directly at hello@vanessadonley.com.

Thank you for your understanding and interest in my work. I look forward to sharing my portfolio with you soon!

vanessa donley