GE Aero Alliance Portal
Client
GE & Aero Alliance
Industry
Aerospace
Year
2023
Timeframe
5 months
Agency
Rightpoint
Role
UX Designer
Scope
User Research, Content Analysis, Functional Analysis, Wireframes, Annotation & Documentation
Overview
Aero Alliance, a joint venture between GE Power and Baker Hughes, supports customers through the fulfillment of aero-derivative engines, spare parts, repairs, and maintenance services.
The Aero Portal project aimed to improve buyers' and partners' interactions with the platform, making it easier and more efficient for them to order engine parts. The project delivered a successful and impactful solution by collaborating with key stakeholders, conducting user interviews, and defining clear requirements.
Objective
The purpose is to redesign critical areas of the current web-based Aero Store Platform. The redesigned interactions should enable a more personalized and persona-based experience, grouping of sub-sites by function, unified branding that will extend across multiple sub-sites, with the ability to extend to sub-sites that are created in the future.
Discovery
The process involved collaborating with key stakeholders and power users to develop personas and identify pain points through user interviews. Whiteboarding sessions helped map out solutions, while wireframes and prototypes visualized the revised interfaces. Iterative feedback loops with stakeholders and the offshore development team refined solutions, resulting in significantly improved user experience.
Through thorough data analysis and synthesis, common themes, trends, and insights were identified, providing a rich source of information for recommendations to the backend engineers and front end development team to facilitate a collaborative discussion, ensuring a clear understanding of the insights gained and review technical limitations defined by resources and project scope.
wireframing
I designed UX interaction models for the recommended updates. Our design team worked together to create user-centered interaction models, wireframes, and screen mockups that addressed specific user needs and pain points. Through iterative design sessions, we refined our designs to ensure optimal usability and engagement. Each area of the site/subsite(s) experience was meticulously crafted with up to two wireframe templates, catering to diverse user preferences.
Exhibit: DAshboard
ORIGINAL
Pain points
The issue of users seeing all applications on the dashboard, regardless of their relevance to their role made for confusion and difficulties for the adminstrators.
