Illumina Genomics Forum 2022
Live & Virtual Conference Visual & UX Design
Client
Illumina Genomics
Industry
Healthcare, Technology
Year
2022
Duration
9 months
Agency
Jack Morton
Role
Design Lead
(Visual & UX)
Scope
Brand & Logo Design, Visual Design, UX Design, Web Design, Design Systems
Introduction
In 2022, Illumina, a global leader in genomic health, faced an unexpected challenge. Not only a global pandemic, but their renowned Spark Conference, designed to unite the brightest minds in genomics, had to be rebranded due to trademark disputes. Partnering with Jack Morton, the newly named Illumina Genomics Forum aimed to continue its mission of advancing the positive impact of genomic health. This transition and the curveball delivered by the Omicron variant set the stage for an innovative and adaptable virtual event. Notably, the 2022 forum featured keynote speeches by former President Barack Obama and philanthropist Bill Gates, underscoring the event's significance and the high level of discourse on the future of genomics. These initiatives aim to drive forward the collective understanding and application of genomics to solve some of the world's most challenging problems.
Objectives
1.
Rebranding and Relaunching
Develop a creative new identity for the event, positioning it as both an invitation-only in-person conference and a virtual gathering open to the public.
2.
Engaging Content
Create compelling content that would attract top innovators and changemakers in clinical genomics.
3.
Meaningful Interactions
Facilitate exchanges and connections to drive crowdsourced innovation.
4.
Adaptability
Seamlessly pivot the event due to the Omicron variant delay ensuring it could still deliver value virtually.
Event Landing Page
The landing page serves as a centralized, compelling gateway for potential attendees and the media. It is designed to capture immediate interest, provide essential details such as dates, speakers, agenda, and registration information, and ultimately drive conversions.
Event Promotion Microsite
This design approach keeps the landing space uncluttered, by hiding the
Virtual Conference Website
I designed a virtual event interface that included live Q&A, interactive polls, and virtual networking lounges. These elements aimed to replicate the dynamism of an in-person event and foster meaningful connections among participants.
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