Designed and help implement the developement the UI of a responsive design customer service portal for an insurance corporation.
A collection of websites and user interfaces in which I had a heavy hand in both design and/or production.
I contributed to design and production for this responsive microsite for R/GA. It served as a content hub for a campaign "Above all Else". The objective was to drive preference toward the health benefits of Beef within a younger demographic.
By using humor to shine a light on all the crazy things women do when compensating for pad that doesn’t fit, we created fun & sharable videos to bring this idea to life in a fresh way. It was a breakthrough for the category, insightful, entertaining and just begged to be shared.
I had the delicious pleasure of spending a week at Kraft kitchens working with food stylists and photographers. I art directed the photography, and consulted on the production for the Real Women of Philadelphia (Philadelphia Cream Cheese) Season Two Cookbook.
As a founding creative member of the social media newsroom, BrandLIVE, for Sprint my role was to intercept conversations online relevant to the brand, develop communication and marketing campaign ideas, analyze trending topics and real-time content opportunities and develop custom creative content to be posted in the social channels
BrandLIVE, is a new agency social media marketing model that creates relevance and value for brands. Every day. In 2013, we've teamed up with Sprint to bring BrandLIVE to CES as their social media content hub. As dedicated team we monitored headlines and social buzz to bring CES attendees (and those just following along on their social networks) the best content in real-time.
Lead Art Director on AbelsonTaylor's first large scale DTC interactive campaign. Our team claimed over 14 pharmaceutical ad awards for a Rozerem TV ad and digital campaign, co-created with Cramer-Krasselt.
We built a full scale interactive and reactive video landing page, featuring a Rozerem sponsored talk show starring the most "intriguing icons" of 2007 -- the Rozerem beaver and Abraham Lincoln. The loveable woodland creature was recreated in CGI. The "choose your own adventure" type experience included with rich HD on demand video, and fun easter eggs. In 2007, this type of backend progressive downloading was ambitious— a novel leading edge use of Flash technology.
The popularity of the campaign lead me to design a series of promotional movie-inspired film posters with recycled photography assets from other projects. The end result was very well received by the internal Takeda sales team.
DigitasLBi and eBay launched “eBay Thanks You” program in 2012 to thank loyal members. My participation included pitch work, ideation and creative strategy, and carrying through to the design and style guide for the award winning marketing campaign.
These personalities included actor Michael J. Fox, designer Jonathan Adler and Ed Church, an eBay member who was reunited with his first ever motorcycle 32 years after he sold it.
Art Direction & Design Miscellany
Side projects. Ad hoc design. Pitch work. Concepts. Campaign Planning. And other projects that never made it into production.