As a founding creative member of the social media newsroom, BrandLIVE, for Sprint my role was to intercept conversations online relevant to the brand, develop communication and marketing campaign ideas, analyze trending topics and real-time content opportunities and develop custom creative content to be posted in the social channels
BrandLIVE, is a new agency social media marketing model that creates relevance and value for brands. Every day. In 2013, we've teamed up with Sprint to bring BrandLIVE to CES as their social media content hub. As dedicated team we monitored headlines and social buzz to bring CES attendees (and those just following along on their social networks) the best content in real-time.