Lead Art Director on AbelsonTaylor's first large scale DTC interactive campaign. Our team claimed over 14 pharmaceutical ad awards for a Rozerem TV ad and digital campaign, co-created with Cramer-Krasselt.
We built a full scale interactive and reactive video landing page, featuring a Rozerem sponsored talk show starring the most "intriguing icons" of 2007 -- the Rozerem beaver and Abraham Lincoln. The loveable woodland creature was recreated in CGI. The "choose your own adventure" type experience included with rich HD on demand video, and fun easter eggs. In 2007, this type of backend progressive downloading was ambitious— a novel leading edge use of Flash technology.
The popularity of the campaign lead me to design a series of promotional movie-inspired film posters with recycled photography assets from other projects. The end result was very well received by the internal Takeda sales team.