DigitasLBi and eBay launched “eBay Thanks You” program in 2012 to thank loyal members. My participation included pitch work, ideation and creative strategy, and carrying through to the design and style guide for the award winning marketing campaign.
These personalities included actor Michael J. Fox, designer Jonathan Adler and Ed Church, an eBay member who was reunited with his first ever motorcycle 32 years after he sold it.